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This is my original vision for the logo. The entire design is built around the circles that form the frames of the glasses. I crafted the logotype by hand to fit perfectly with the glasses and kept the letter forms soft with rounded ends. I also liked how the logotype fit together compositionally, with the four circles contained within the letters e,d,c, and a lining up nicely to form a rounded square.
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My client also wanted a version of the logo with the word 'crochet' included, so I came up with a more horizontal design that could incorporate it. The type hierarchy also played out nice. My client was very pleased with both versions.
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Business Cards. Trying to keep that balance between cute and classy.